Clorox CoCLX -3.59%74 10-Year RORE % is 16.77 as of Mar. 2026. GuruFocus rates CLX with a GF Score™ of 74/100 and a GF Value™ of $134.02 (Significantly Undervalued). The stock has 5 warning signs investors should review. Among 1,262 Consumer Packaged Goods companies, Clorox Co ranks better than 68.3% on this metric.
Return on Retained Earnings (RORE) is an indicator of a company's growth potential, it shows how much a company earns by reinvesting its retained earnings, i.e. profits after dividend payments.
Clorox Co's 10-Year RORE % for the quarter that ended in Mar. 2026 was 16.77%.
The industry rank for Clorox Co's 10-Year RORE % or its related term are showing as below:
CLX's 10-Year RORE % is ranked better than 68.3% of 1262
companies
in the Consumer Packaged Goods industry
Industry Median: 7.33
vs CLX: 16.77
Clorox Co (NYSE:CLX) 10-Year RORE % Explanation
Return on Retained Earnings (RORE) is important to investors because it reveals a company's efficiency and growth potential. A higher RORE indicates a higher return. A high RORE indicates that the company should reinvest profits into the business. A lower RORE suggests that the company should distribute profits to shareholders by paying out dividends, since those dollars aren't generating much additional growth for the company.
There are a several different ways to arrive at the Return on Retained Earnings. The simplest way to calculate it is by using published information on Earnings per Share (EPS) and Dividend per Share (DPS) over a selected period. Here, 10-year period is chosen.
Be Aware
Please keep in mind that the RORE is relative to the nature of the business and its competitors. If another company in the same sector is producing a lower return on retained earnings, it doesn’t necessarily mean it’s a bad investment. It may just suggest the company is older and no longer in a high growth stage. At such a stage in the business cycle, it would be expected to see a lower RORE and higher dividend payout.
Clorox Co 10-Year RORE % Related Terms
Clorox Co 10-Year RORE % Historical Data
* Premium members only.
The historical data trend for Clorox Co's 10-Year RORE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Clorox Co's 10-Year RORE %, along with its competitors' market caps and 10-Year RORE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co 10-Year RORE % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's 10-Year RORE % distribution charts can be found below:
* The bar in red indicates where Clorox Co's 10-Year RORE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of 10-Year RORE %, the most recent and first period EPS (Diluted) is the trailing twelve months (TTM) data ended in Mar. 2026 and 10-year before.
Clorox Co (CLX) has a 10-Year RORE % of 16.77 as of Mar. 2026. 10-Year RORE % shows how much a company earns by reinvesting its retained earnings in 10-year. View historical data on Clorox Co and its competitors. According to the industry distribution chart, Clorox Co ranks #400 out of 1262 companies in the Consumer Packaged Goods industry, placing it in the top 31.7%.
Is Clorox Co's 10-Year RORE % too high?
Clorox Co's current 10-Year RORE % is 16.77. The Consumer Packaged Goods industry median 10-Year RORE % is 7.33. Clorox Co's value of 16.77 is 128.8% above this industry median. Based on the distribution chart, Clorox Co ranks #400 out of 1262 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's 10-Year RORE % compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #400 out of 1262 companies for 10-Year RORE %. This puts Clorox Co in the upper half of its industry. The industry median 10-Year RORE % is 7.33. Clorox Co's value of 16.77 is 128.8% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 10-Year RORE % for a Consumer Packaged Goods company?
The median 10-Year RORE % among Consumer Packaged Goods companies is 7.33, based on 1,262 companies in the industry. Companies in the top quartile (top 25%) have a 10-Year RORE % significantly above this median, while those in the bottom quartile fall well below. However, 10-Year RORE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current 10-Year RORE % of 16.77 is 128.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 10-Year RORE % mean?
A high 10-Year RORE % can signal that a stock is expensive relative to its fundamentals. 10-Year RORE % shows how much a company earns by reinvesting its retained earnings in 10-year. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median 10-Year RORE % is 7.33 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current 10-Year RORE % is 16.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Significantly Undervalued. The stock's GF Value™ is $134.02, compared to a current price of $93.91 — trading 29.9% below its estimated fair value. The current 10-Year RORE % is 16.77 and 128.8% above the Consumer Packaged Goods industry median of 7.33. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 10-Year RORE % calculated?
10-Year RORE % is calculated from a company's financial statements. For Clorox Co (CLX), the current 10-Year RORE % is 16.77 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of $93.91 is trading 29.9% below its estimated GF Value™ of $134.02.
GuruFocus considers Clorox Co to be Significantly Undervalued.
Key valuation signals for CLX:
10-Year RORE %: 16.77
GF Value™: $134.02 vs. price of $93.91 (29.9% below fair value)
Industry Position: 128.8% above the Consumer Packaged Goods median (#400 of 1262)
No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score
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